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WordPress Business Website: DIY Website Guide
Instapro Websites is for small business owners and marketing managers that are looking to create or re-design their business website in-house. Through articles, videos, and tutorials, I demonstrate how to make effective websites using WordPress as a content management system (CMS).
The information contained in this blog is catered to business website design and development, but would be helpful for anyone looking for a guide to properly setting up a WordPress website.
WordPress is a great website platform for businesses to use for many reasons. Some of the main reasons are:
- It’s free
- It’s easy to install (when you choose the right webhosting company)
- It’s search engine friendly with the correct set-up
- It’s simple to find themes to fit your business image
- It makes it easy to add functionality to your website
- Adding and changing content is as easy as using a word document program.
- It’s all done online so you don’t need any special software.
On this site I present step-by-step instructions using WordPress from basic to advanced techniques that, when implemented, produce what I like to call “business websites that work”.
In order for a website that is used for business to “work” it needs two primary things: TRAFFIC and CONVERSON.
Traffic is of course your website visitors. As a business owner you may think the more traffic the better but that isn’t always the case. It needs to be the right kind of traffic. In fact, if your website isn’t set up correctly to target the right type of traffic for your business it can actually hurt your search engine rankings.
You see, one factor that helps determine what websites rank high in the search results is how long someone stays on your website. So if most of your web visitors are coming from untargeted traffic they won’t find your site relevant and will leave immediately causing your website to drop in the rankings.
Learning keyword research and on-page optimization techniques is a good step to getting targeted traffic to your website. The next step to focus on is conversion.
A “working” business website is one that is designed in such a way that visitors take some type of action. That action will be determend by what typed of business you have and what kind of results you want.
Here are some common business conversion goals for a website:
- A phone call
- Fill out a contact form
- Subscribe to a mailing list (email, snail mail or sms text messaging)
- Download additional information about your products or services
- Make an appointment
- Find driving directions to your shop
Gone are the days of the simple “Brochure” type website. Today it’s all about purpose and functionality. Buy don’t worry, by using a premium WordPress business them you can easily set-up conversion tools without knowing any coding.
For a simple step-by-step WordPress business website plan use the following these links.
Step One: Hosting
Step Two: WordPress set-up for business
Step Three: Premium Business Themes
Step Four: Website Graphics
Filed under: Wordpress Website
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