Whenever customers enter your business you want them to feel comfortable and welcome. It’s the same principle with your website, and all your online web presence.
Creating an online brand strategy and following some basic website graphics guidelines, will help meet these goals. Consistently implementing them can be easily achieved with an online branding policy.
How to Make Website Branding Guidelines.
Start with your company logo. A business logo is the cornerstone to a company’s marketing efforts both on and offline. If you had your logo created by a professional logo artist or advertising agency, you may have a (CIM) Corporate Image Manual.
A CIM contains the elements that you or your website designer will use to create your website design.
Logos formatted specifically for website graphics will ensure a clean, crisp look. Use the recommended format specified in your CIM.
Corporate color specs will also be provided for both print and web use.
Type fonts are still pretty limited when it comes to web properties. A consistent look can be achieved by specifying the use of serf or san-serf fonts and there implementation in headings, sub heads, paragraphs and other body content.
Website guidelines are used to build an online brand and using elements from a CIM makes it effortless to implement. If your company doesn’t already have a corporate image manual you can higher a local graphic designer to make one for you at a reasonable price. For the DIY type you can easily make your own Logo Specification Sheet to help keep your logo’s integrity while designing marketing materials.
Using set guidelines for your company website, as well as your social media properties, will build a recognizable and welcoming “Business Brand”.
Filed under: Brand Strategy
Like this post? Subscribe to my RSS feed and get loads more!