The WP-DB-Backup plugin by Austin Matzko is a free plugin available in the WordPress plugin directory. As the name implies its function is to backup the content that is stored in your WordPress database files.
The settings are broken down into three sections: Tables, Backup Options, and Scheduled Backup
Filed under: WP Plugin Reviews
Trying to keep up with technology and online marketing can be challenging. With everything changing so fast it’s hard for a business to know where to focus their attention regarding their online marketing efforts.
Many companies are asking themselves; Do I need a mobile website to stay current? In my opinion that would depend on what type of business their in and who is searching for them. I address this on my mobile friendly website page in greater detail. With this post I wanted to look at some statistics on mobile website visitors to see if that would help aide in the decision.
Filed under: Mobile Website Design
The Google XML Sitemaps plugin is an easy way to automatically build and update an XML sitemap. This is just one of the many perks to building your business website using Wordpress as a content management system. Building an XML sitemap manually would be a very time consuming task.
Filed under: WP Plugin Reviews
Wordpress makes it a breeze to add functionality to your business website. If there is something that you want your website to do; there’s probably a plugin that can help you do it.
Installing a WP plugin is easy. Here is a short video on how to install a Wordpress plugin from the Wordpress dashboard.
Filed under: Wordpress Website
The Broken Link Checker plugin is a light weight plugin that works in the background of your website and checks to see if you have any broken links. This simple to use plugin can be installed right from your Wordpress plugins tab and is ready to go without having to change a lot of settings. In this plugin review I recommend a few fast changes and demonstrate how this plugin makes it easy to fix your broken links.
Filed under: WP Plugin Reviews
Personalized Twitter Backgrounds for your small business can help you stand-out and get noticed. A company that takes the time to make or purchase a custom Twitter background is more likely to be perceived as more professional and reliable.
Large corporations have advertising agencies and social media managers to create and monitor their online presence. Small to medium sized businesses often perform these marketing tasks in-house. They aren’t complicated and with a few branding guidelines they can be done at little to no cost.
Filed under: Brand Strategy
Building your own website can seem confusing at times. There are many steps to the process and knowing what to do first can be a big help. Market research is the best way to start planning your business website. Knowing who your target market is and what they want will aid in setting up the navigational structure, which is a website’s foundation.
There are many free tools online that will help with your business website planning.
Filed under: Online Marketing
Facebook Branding Design Guide
This guide covers Facebook branding design tips for small businesses wanting to create their own Fan Page Cover Photo. This article provides a template and examples to help you design your own Facebook Cover.
Keeping a consistent look throughout all of your online branding is vital for a solid online branding foundation. Learn how to make the most of the opportunities that a well designed Facebook Cover has to offer.
Filed under: Brand Strategy
YouTube Branding Guide
This post covers how to brand your YouTube Channel for your business. By creating social media websites that have the same look as your business website your business will start forming an online brand identity.
3 Branding options are covered along with examples on how to create your own branding materials.
Filed under: Brand Strategy
Social Media Branding Guideline
This Social Media Branding guide provides tips and information that helps a business maintain a consistent use of their business logo and corporate colors for all of their online existence. Following these simple guidelines will help build a strong foundation for online branding of a business. A list of resources that local businesses can create or claim and optimize for additional web real estate is also provided.
Small businesses can take advantage of these free virtual properties and stand-out from their competitors.
Filed under: Brand Strategy
