Custom Twitter Backgrounds
Personalized Twitter Backgrounds for your small business can help you stand-out and get noticed. A company that takes the time to make or purchase a custom Twitter background is more likely to be perceived as professional and reliable.
Large corporations have advertising agencies and social media managers to create and monitor their online presence. Small to medium sized businesses often perform these marketing tasks in-house. They aren’t complicated and with a few branding guidelines they can be done at little to no cost.
Even the big guys don’t always get it right.
In the example below the New York Times did a great job by using a repeated image for their background. The ABC News Politics didn’t fair so well. They imported the wrong size logo image resulting in a rasterized image and the background image is 971px wide; too small to work on larger screens.
In the above image the background image is offset to the left on wide screen computer monitors and handheld devices.
Custom Twitter Background Guidelines
Step One: Create Your Custom Background Image
The background image dimensions that seem to work the best for most screen sizes is 2000px wide and 1130px in height. The graphics should be displayed on either side starting at the 500px mark and again at the 1400px mark. The area in-between is the Twitter content area and should be free from graphical images you wish to display.
Step Two: Profile Photo
Use your company logo or your specially created social media logo in place of the profile photo. To accomplish this navigate to “View my profile” > “Edit Your Profile” and on the profile tab “Choose File”. The file should be square in shape and no larger than 700k. The file formats that are accepted are .jpg, .gif and.png.
The Profile Tab is where you can also add a link to your business website and a short description about your company. Remember that Twitter is a social media platform and to use it effectively in business you’ll be providing valuable information to your followers. The description area is a good place to let everyone know your intent as well as your products and services.
Step Three: Design Tab
The design tab is where you can select from some premade Twitter themes or upload your own custom background.
You navigate to the Design Tab the same way you get to the Profile Tab. “View my profile” > “Edit Your Profile” > “Design”.
Upload your custom Twitter background and select the background color that matches your design to create a seamless background. Use the hex color code to ensure that the background color and your background image blend together.
In the example above I used some of the graphic elements from my customized Youtube Channel background. Since the page is more horizontal than vertical I needed to re-size some images and eliminate some of the content. By tweaking one social media background to use for another, I maintain a consistent look to unify my online branding and save time.
Filed under: Brand Strategy
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