One of biggest changes that Google is making is in the Local Business area. Now the Free Google Places pages have been turned into Google+ Local Business pages. At first glance not a lot has changed but this is only the first step toward integrating social media and interaction into local search results.
Brand Strategy Archives
Whenever customers enter your business you want them to feel comfortable and welcome. It’s the same principle with your website, and all your online web presence.
A Logo Specification Sheet is basically a partial (CIM) Corporate Image Manual. It’s purpose is to help aide in creating uniformity when designing marketing materials using a logo for both on and offline.
Personalized Twitter Backgrounds for your small business can help you stand-out and get noticed. A company that takes the time to make or purchase a custom Twitter background is more likely to be perceived as more professional and reliable.
Large corporations have advertising agencies and social media managers to create and monitor their online presence. Small to medium sized businesses often perform these marketing tasks in-house. They aren’t complicated and with a few branding guidelines they can be done at little to no cost.
Facebook Branding Design Guide
This guide covers Facebook branding design tips for small businesses wanting to create their own Fan Page Cover Photo. This article provides a template and examples to help you design your own Facebook Cover.
Keeping a consistent look throughout all of your online branding is vital for a solid online branding foundation. Learn how to make the most of the opportunities that a well designed Facebook Cover has to offer.
YouTube Branding Guide
This post covers how to brand your YouTube Channel for your business. By creating social media websites that have the same look as your business website your business will start forming an online brand identity.
3 Branding options are covered along with examples on how to create your own branding materials.
Social Media Branding Guideline
This Social Media Branding guide provides tips and information that helps a business maintain a consistent use of their business logo and corporate colors for all of their online existence. Following these simple guidelines will help build a strong foundation for online branding of a business. A list of resources that local businesses can create or claim and optimize for additional web real estate is also provided.
Small businesses can take advantage of these free virtual properties and stand-out from their competitors.