Wordpress Business Website: DIY Websites Done Right!

Instapro Websites is for small business owners and marketing managers that are looking to create or re-design their business website in-house. Through articles, videos, and tutorials, I demonstrate how to make effective websites using Wordpress as a content management system (CMS).

The information contained in this blog is catered to business website design and development, but would be helpful for anyone looking for a guide to properly setting up a Wordpress website.

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Filed under: Wordpress Website

Web Content Writing

A Website Content Plan for your business website is a good way to add value to your website without spending a lot of time. It’s important to add valuable information to your web properties for the following reasons.

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Filed under: Wordpress Website

One of biggest changes that Google is making is in the Local Business area. Now the Free Google Places pages have been turned into Google+ Local Business pages. At first glance not a lot has changed but this is only the first step toward integrating social media and interaction into local search results.

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Filed under: Brand Strategy

Everyone knows that YouTube is the number one video sharing site on the web. It’s also common knowledge that Google owns YouTube and frequently displays videos on their search results. These listings really “stand-out” and can help promote your business and your website when done correctly.

In the following screen shot you can see how we achieved a double listing by properly structuring the Businesses Video and the YouTube Channel.

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Filed under: Online Marketing

The All-In-One SEO Pack is a popular free plugin available in the Wordpress Plugins Directory. It’s purpose is to give Wordpress websites an easy way to add and control the meta data on each page. The Title, Meta Description and Meta Keywords are some of the most important factors on a website for getting high rankings in the search engines.

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Filed under: WP Plugin Reviews

The Social Profiles sidebar widget is a free plugin by H. Peter Pfeufer that lets you place your social media links in the sidebar of your Wordpress business website.

You can find the plugin right from the Wordpress plugins tab by searching for “social profiles sidebar widget”. Once the plugin is installed and activated you can go to “widgets” under the Appearance tab to add it to one of your sidebars.

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Filed under: WP Plugin Reviews

The process of adding a company logo to a Wordpress business website will depend largely on your Wordpress Theme. The best Wordpress Business Themes are designed to upload a company logo in the upper left-hand corner. This is the standard placement of a logo and is in-keeping with web design best practices.

A professional business theme is designed for lead capture and the layout is more like a regular website. It also makes it easy to upload a business logo as you can see in the photo below.

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Filed under: Wordpress Website

Uploading images to a post or page is push button simple when you use Wordpress to make your business website.

Tip #1 Use low resolution images.

With most computer monitors a 72 pixels/inch resolution will display as well as one with a higher resolution and load faster. Page-load times are important for search engine rankings and a good user experience.

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Filed under: Wordpress Website

Business website branding is the foundation to a company’s online internet marketing. The website is like a business location and the website design is equivalent to the décor.

Whenever customers enter your business you want them to feel comfortable and welcome. It’s the same principle with your website, and all your online web presence.

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Filed under: Brand Strategy

A Logo Specification Sheet is basically a partial (CIM) Corporate Image Manual. It’s purpose is to help aide in creating uniformity when designing marketing materials using a logo for both on and offline.

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Filed under: Brand Strategy

When it comes to visitors to your website quality beats quantity hands down. You can have thousands of visitors on your website each month but if they aren’t targeted visitors it’s like having no traffic at all.

It’s far better for conversions to get a handful of visitors that are looking for your product or service than it is to get a lot of non-targeted traffic. So how to you get the right kind of visitors? It all starts with knowing your ideal customer and keyword research.

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Filed under: Website Traffic